000 01043cam a2200337 a 4500
001 12489
003 OSt
005 20260407113841.0
008 810714s1981 ohuaf b 001 0 eng
010 _a 80082923
020 _a0675080827
020 _a9780675080828
035 _a4192077
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5438.5
_b.K56
082 0 0 _a658.82 KIN
_219
100 1 _aKincaid, William M.
245 1 0 _aPromotion--products, services, and ideas /
_cWilliam M. Kincaid, Jr.
260 _aColumbus :
_bMerrill,
_cc1981.
300 _aviii, 355 p., [4] p. of plates :
_bill. (some col.) ;
_c26 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
650 0 _aSales promotion.
650 0 _aMarketing.
650 0 _aAdvertising.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c10618
_d10618