| 000 | 01237cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 12492 | ||
| 003 | OSt | ||
| 005 | 20260408122715.0 | ||
| 008 | 020318s2003 njua b 001 0 eng | ||
| 010 | _a 2002021433 | ||
| 020 | _a0130477222 | ||
| 020 | _a9780130477224 | ||
| 035 | _a12709089 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.W455 2003 |
| 082 | 0 | 0 |
_a659.1 WEL _221 |
| 100 | 1 |
_aWells, William, _d1926- |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
| 250 | _a6th ed. | ||
| 260 |
_aIndia _bDorling Kindersley _c2006 |
||
| 300 |
_axxxii, 599 p. : _bcol. ill. ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBurnett, John, _d1944- |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c10627 _d10627 |
||