| 000 | 01379cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 14715 | ||
| 003 | OSt | ||
| 005 | 20260408124903.0 | ||
| 006 | m |o d | | ||
| 007 | cr ||||||||||| | ||
| 008 | 181129s2019 enk o 000 0 eng | ||
| 010 | _a 2018057196 | ||
| 020 | _a9781351208314 | ||
| 020 |
_a9780815382492 _qhardback |
||
| 035 | _a20760079 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5821 |
| 082 | 0 | 0 |
_a659.101 ROD _223 |
| 245 | 0 | 0 |
_aAdvertising theory / _cedited by Shelly Rodgers and Esther Thorson. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2019. |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 0 | _aRoutledge communication series | |
| 588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aRodgers, Shelly _q(Shelly Lannette), _d1965- _eeditor. |
|
| 700 | 1 |
_aThorson, Esther, _eeditor. |
|
| 776 | 0 | 8 |
_iPrint version: _tAdvertising theory _bSecond edition. _dAbingdon, Oxon ; New York, NY : Routledge, 2019 _z9780815382492 _w(DLC) 2018051401 |
| 906 |
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