| 000 | 01414cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 20512 | ||
| 003 | IVS | ||
| 005 | 20250626031018.0 | ||
| 008 | 160422s2017 nyu b 001 0 eng | ||
| 010 | _a 2016015193 | ||
| 020 | _a9781138689169 | ||
| 020 | _a9781138689169 (pbk.) | ||
| 020 | _z9781315537870 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.K38 2017 |
| 082 | 0 | 0 |
_a659 _223 |
| 100 | 1 |
_aKatz, Helen E. _eauthor. |
|
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a6th edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c2017. |
|
| 300 |
_axx, 231 pages ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aRoutledge Communication Series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aMarketing channels. | |
| 776 | 0 | 8 |
_iOnline version: _aKatz, Helen E. author. _tMedia handbook _bSixth edition. _dNew York : Routledge, 2016 _z9781315537870 _w(DLC) 2016019566 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c14155 _d14155 |
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