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_2Uk
020 _a0062856626
_q(hardcover)
020 _a9780062856623
_q(hardcover)
020 _a9780062856623
_q(pbk.)
035 _a(OCoLC)on1088929607
040 _aTOH
_beng
_cTOH
_erda
_dOCLCO
_dKSA
_dIK2
_dVP@
_dBAB
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042 _alccopycat
050 0 0 _aHD58.8
_b.B772 2019
080 _a658.406
_bBRO
082 0 4 _a658.4063 /BRO
_223
_b20742
100 1 _aBrown, Tim
245 1 0 _aChange by design :how design thinking transforms organizations and inspires innovation
250 _aRevised and updated edition.
260 _aNew York :
_bHarperBusiness, an imprint of HarperCollinsPublishers,
_c[2019]
300 _aviii, 294 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
500 _aIncludes index.
504 _aIncludes index.
505 0 _aReintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
520 _aThe subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
650 0 _aOrganizational change.
650 0 _aReengineering (Management)
650 0 _aCorporate reorganizations.
650 0 _aIndustrial design.
650 7 _aCorporate reorganizations.
_2fast
_0(OCoLC)fst00879699
650 7 _aIndustrial design.
_2fast
_0(OCoLC)fst01730190
650 7 _aOrganizational change.
_2fast
_0(OCoLC)fst01047828
650 7 _aReengineering (Management)
_2fast
_0(OCoLC)fst01092359
700 1 _aKatz, Barry,
_eauthor.
906 _a7
_bcbc
_ccopycat
_d2
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942 _2ddc
_cBK
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999 _c14421
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