| 000 | 01553pam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 20770 | ||
| 003 | OSt | ||
| 005 | 20260407142335.0 | ||
| 008 | 940706s1995 iluab b 001 0 eng | ||
| 010 | _a 94022646 | ||
| 020 | _a9781760421205 | ||
| 035 | _a3487181 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.B387 1995 |
| 082 | 0 | 0 |
_a659.1 BEL _220 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 246 | 1 | 4 | _aIntroduction to advertising & promotion |
| 250 | _a3rd ed. | ||
| 260 |
_aAustralia _bMcGraw Hill, _c2018 |
||
| 300 |
_axxii, 584 p. : _bill. (som col.), col. maps ; _c29 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 0 | _aIrwin series in marketing | |
| 500 | _aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. | ||
| 504 | _aIncludes bibliographical references (p. 721-738) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 700 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _tIntroduction to advertising & promotion. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c14450 _d14450 |
||