| 000 | 01604cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 21084 | ||
| 003 | IVS | ||
| 005 | 20250626031032.0 | ||
| 008 | 120911s2014 at a b 001 0 eng | ||
| 010 | _a 2012949261 | ||
| 020 | _a9781133307334 (pbk.) | ||
| 020 | _a1133307337 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP91.3 _b.W47 2014 |
| 082 |
_a302.23 WIM _b21084 |
||
| 100 | 1 | _aWimmer, Roger D. | |
| 245 | 1 | 0 |
_aMass media research : _ban introduction / _cRoger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia. |
| 250 | _aTenth Edition. | ||
| 264 | 1 |
_aAustralia : _bCengage- Wadsworth, _c[2014] |
|
| 300 |
_axiii, 481 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 0 | _aWadsworth series in mass communication and journalism | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aScience and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. | |
| 650 | 0 |
_aMass media _xResearch. |
|
| 700 | 1 | _aDominick, Joseph R. | |
| 906 |
_a7 _bcbc _corigres _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cREF _n0 |
||
| 999 |
_c14727 _d14727 |
||