000 | 03087cam a2200421 i 4500 | ||
---|---|---|---|
001 | 20957 | ||
003 | IVS | ||
005 | 20221028113346.0 | ||
008 | 150305s2015 enka b 001 0 eng | ||
010 | _a 2015006668 | ||
020 | _a9780749473563 (paperback) | ||
020 | _z9780749473570 (ebk) | ||
040 |
_aDLC _beng _cDLC _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.1265 _b.R9324 2015 |
082 | 0 | 0 |
_a658.872 RYA _223 _b20957 |
084 |
_aBUS043000 _aBUS090010 _aBUS002000 _2bisacsh |
||
100 | 1 | _aRyan, Damian. | |
245 | 1 | 0 |
_aUnderstanding social media : _bhow to create a plan for your business that works / _cDamian Ryan. |
264 | 1 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2015. |
|
300 |
_axix, 277 pages : _billustrations ; _c24 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
520 |
_a"Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media "-- _cProvided by publisher. |
||
520 |
_a"Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available"-- _cProvided by publisher. |
||
650 | 0 | _aInternet marketing. | |
650 | 0 | _aSocial media. | |
650 | 0 |
_aMarketing _xSocial aspects. |
|
650 | 0 | _aStrategic planning. | |
650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing. _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c16594 _d16594 |