000 03087cam a2200421 i 4500
001 20957
003 IVS
005 20221028113346.0
008 150305s2015 enka b 001 0 eng
010 _a 2015006668
020 _a9780749473563 (paperback)
020 _z9780749473570 (ebk)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.R9324 2015
082 0 0 _a658.872 RYA
_223
_b20957
084 _aBUS043000
_aBUS090010
_aBUS002000
_2bisacsh
100 1 _aRyan, Damian.
245 1 0 _aUnderstanding social media :
_bhow to create a plan for your business that works /
_cDamian Ryan.
264 1 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_c2015.
300 _axix, 277 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media "--
_cProvided by publisher.
520 _a"Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available"--
_cProvided by publisher.
650 0 _aInternet marketing.
650 0 _aSocial media.
650 0 _aMarketing
_xSocial aspects.
650 0 _aStrategic planning.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Advertising & Promotion.
_2bisacsh
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c16594
_d16594