000			03002cam a2200493 i 4500
001			20988
003			IVS
005			20230104134614.0
008			181212t20192019tnu b 000 0 eng d
010			_a 2018967126
020			_a140021193X _q(hbk.)
020			_a9781400211937 _q(hbk.)
020			_z9781400211944 _q(eBook)
035			_a(OCoLC)on1119721815
040			_aGO3 _beng _cGO3 _erda _dCLE _dSINLB _dIMT _dOCLCF _dINR _dCHVBK _dOCLCO _dORE _dDLC
042			_alccopycat
050	0	0	_aHF5438.25 _b.H344 2019
082	0	4	_a658.452 HAL _223 _b20988
100	1		_aHall, Kindra, _eauthor.
245	1	0	_aStories that stick : _bhow storytelling can captivate customers, influence audiences, and transform your business / _cKindra Hall.
246	3	0	_aHow storytelling can captivate customers, influence audiences, and transform your business
264		1	_a[Nashville, Tennessee] : _bHarperCollins Leadership, an imprint of HarperCollins, _c[2019]
264		4	_c©2019
300			_axviii, 219 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 213-218).
505	0		_aIntroduction: Slovenia, JFK, and the story that kidnapped by husband -- Part 1: The irresistible power of storytelling. The gaps in business and the bridges that close (and don't close) them ; Once upon a brain ; What makes a story great -- Part 2: The four essential stories--the tales every business needs to tell. The value story ; The founder story ; The purpose story ; The customer story -- Part 3: Create your story--finding, crafting, and telling your story. Finding your story ; Crafting your story ; Telling your story -- Conclusion: Happily ever after is just the beginning -- Appendix: The four-story cheat sheet.
520			_aEvery person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal, to more effectively captivate and convert audiences. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and aren't telling, teaching them that the moment they take control of their stories, they take control of their businesses and their lives.
650		0	_aSelling.
650		0	_aStorytelling.
650		0	_aBusiness communication.
650		0	_aSuccess in business.
650		7	_aBusiness communication. _2fast _0(OCoLC)fst00842419
650		7	_aSelling. _2fast _0(OCoLC)fst01111969
650		7	_aStorytelling. _2fast _0(OCoLC)fst01134169
650		7	_aSuccess in business. _2fast _0(OCoLC)fst01137062
650		7	_aErzählen _2gnd
650		7	_aÖffentlichkeitsarbeit _2gnd
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c16626 _d16626