000			02053cam a2200445 i 4500
001			21024
003			IVS
005			20230224155942.0
008			151109s2016 nyua b 001 0 eng d
010			_a 2015956989
020			_a9781933820316
020			_a1933820314
035			_a(OCoLC)ocn947041139
040			_aBAL _beng _cBAL _erda _dOCLCF _dDLC
042			_alccopycat
050	0	0	_aHF5415 _b.L4895 2016
082	0	0	_a658.8 LIC _223 _b21024
100	1		_aLichaw, Donna, _eauthor.
245	1	4	_aThe user's journey : _bstorymapping products that people love / _cDonna Lichaw.
264		1	_aBrooklyn, New York : _bRosenfeld Media, _c[2016]
300			_axiv, 146 pages : _billustrations (chiefly color) ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
520			_a"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
650		0	_aMarketing.
650		0	_aStorytelling.
650		0	_aStoryboards.
650		0	_aWriting.
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
650		7	_aStoryboards. _2fast _0(OCoLC)fst01134164
650		7	_aStorytelling. _2fast _0(OCoLC)fst01134169
650		7	_aWriting. _2fast _0(OCoLC)fst01181638
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cREF
999			_c16662 _d16662