| 000 | 01127pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 4792 | ||
| 003 | OSt | ||
| 005 | 20260408113946.0 | ||
| 008 | 880822s1989 nyua b 001 0 eng | ||
| 010 | _a 88048032 | ||
| 020 | _a0814459498 | ||
| 020 | _a9780814459492 | ||
| 035 | _a4803860 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.M268 1989 |
| 082 | 0 | 0 |
_a659.1 MAR _219 _b4792 |
| 100 | 1 | _aMartin, David N. | |
| 245 | 1 | 0 |
_aRomancing the brand : _bthe power of advertising and how to use it / _cDavid N. Martin. |
| 260 |
_aNew York : _bAMACOM, _cc1989. |
||
| 300 |
_axvi, 215 p. : _bill. ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 710 | 2 | _aAmerican Management Association. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c2275 _d2275 |
||