| 000 | 01158pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 2857 | ||
| 003 | OSt | ||
| 005 | 20260407140341.0 | ||
| 008 | 940426s1995 nyua b 001 0 eng | ||
| 010 | _a 94012495 | ||
| 020 |
_a007006847X _qalk. paper |
||
| 035 | _a1123880 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5804 _b.A38 1995 |
| 082 | 0 | 0 |
_a659.1 BOV _220 |
| 100 | _aBovee, Courtland L. | ||
| 245 | 0 | 0 |
_aAdvertising excellence / _cCourtland L. Bovée ... [et al.]. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1995. |
||
| 300 |
_a1 v. (various pagings) ; pages 561 _bill. (some col.) ; _c29 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBovée, Courtland L. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c2775 _d2775 |
||