| 000 | 01310cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 8494 | ||
| 003 | OSt | ||
| 005 | 20260408121050.0 | ||
| 008 | 030423s2004 nyu b 001 0 eng | ||
| 010 | _a 2003050600 | ||
| 020 |
_a0765613093 _qalk. paper |
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| 020 |
_a9780765613097 _q(alk. paper) |
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| 035 | _a13173335 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.K45 2004 |
| 082 | 0 | 0 |
_a659.111 KEL _221 |
| 100 | 1 |
_aKelley, Larry D., _d1955- |
|
| 245 | 1 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley and Donald W. Jugenheimer. |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2004. |
||
| 300 |
_avii, 144 p. ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aJugenheimer, Donald W. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c6542 _d6542 |
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