The user's journey : storymapping products that people love /
Lichaw, Donna,
The user's journey : storymapping products that people love / Donna Lichaw. - xiv, 146 pages : illustrations (chiefly color) ; 23 cm
Includes bibliographical references and index.
Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
9781933820316 1933820314
2015956989
Marketing.
Storytelling.
Storyboards.
Writing.
Marketing.
Storyboards.
Storytelling.
Writing.
HF5415 / .L4895 2016
658.8 LIC / 21024
The user's journey : storymapping products that people love / Donna Lichaw. - xiv, 146 pages : illustrations (chiefly color) ; 23 cm
Includes bibliographical references and index.
Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
9781933820316 1933820314
2015956989
Marketing.
Storytelling.
Storyboards.
Writing.
Marketing.
Storyboards.
Storytelling.
Writing.
HF5415 / .L4895 2016
658.8 LIC / 21024