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The user's journey : (Record no. 16662)

MARC details
000 -LEADER
fixed length control field 02053cam a2200445 i 4500
001 - CONTROL NUMBER
control field 21024
003 - CONTROL NUMBER IDENTIFIER
control field IVS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230224155942.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151109s2016 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015956989
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781933820316
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1933820314
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn947041139
040 ## - CATALOGING SOURCE
Original cataloging agency BAL
Language of cataloging eng
Transcribing agency BAL
Description conventions rda
Modifying agency OCLCF
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L4895 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LIC
Edition number 23
Item number 21024
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lichaw, Donna,
Relator term author.
245 14 - TITLE STATEMENT
Title The user's journey :
Remainder of title storymapping products that people love /
Statement of responsibility, etc. Donna Lichaw.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Brooklyn, New York :
Name of producer, publisher, distributor, manufacturer Rosenfeld Media,
Date of production, publication, distribution, manufacture, or copyright notice [2016]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 146 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
520 ## - SUMMARY, ETC.
Summary, etc. "Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Storytelling.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Storyboards.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Writing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01010167
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Storyboards.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01134164
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Storytelling.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01134169
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Writing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01181638
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Communication Design Marium Abdulla Library Marium Abdulla Library Reference 02/24/2023 Progressive 16993.00   658.8 LIC 21024 02/24/2023 02/24/2023 Reference