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Romancing the brand : the power of advertising and how to use it /

Martin, David N.

Romancing the brand : the power of advertising and how to use it / David N. Martin. - New York : AMACOM, c1989. - xvi, 215 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0814459498 9780814459492

LCCN: 88048032

Subjects--Topical Terms:
Advertising--Brand name products.

LC Class. No.: HF5823 / .M268 1989

Dewey Class. No.: 659.1 MAR / 4792

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Romancing the brand : the power of advertising and how to use it /