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Romancing the brand : (Record no. 2275)

MARC details
000 -LEADER
fixed length control field 01127pam a2200337 a 4500
001 - CONTROL NUMBER
control field 4792
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260408113946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 880822s1989 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88048032
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814459498
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814459492
035 ## - SYSTEM CONTROL NUMBER
System control number 4803860
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .M268 1989
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MAR
Edition information 19
Item number 4792
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Martin, David N.
245 10 - TITLE STATEMENT
Title Romancing the brand :
Remainder of title the power of advertising and how to use it /
Statement of responsibility, etc. David N. Martin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. AMACOM,
Date of publication, distribution, etc. c1989.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 215 p. :
Other physical details ill. ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Management Association.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
10/26/2021   659.1 MAR 4792 10/26/2021 Book       Communication Design   Marium Abdulla Library Marium Abdulla Library Non-Ref 03/23/2009 0.00