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Advertising media planning : a brand management approach /

Kelley, Larry D., 1955-

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. - Armonk, N.Y. : M.E. Sharpe, c2004. - vii, 144 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0765613093 9780765613097

LCCN: 2003050600

Subjects--Topical Terms:
Advertising media planning.
Brand name products.
Marketing.

LC Class. No.: HF5826.5 / .K45 2004

Dewey Class. No.: 659.111 KEL

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Advertising media planning : a brand management approach /