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Advertising media planning : (Record no. 6542)

MARC details
000 -LEADER
fixed length control field	01310cam a22003734a 4500
001 - CONTROL NUMBER
control field	8494
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260408121050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	030423s2004 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2003050600
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0765613093
Qualifying information	alk. paper
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780765613097
Qualifying information	(alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number	13173335
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5826.5
Item number	.K45 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.111 KEL
Edition information	21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kelley, Larry D.,
Dates associated with a name	1955-
245 10 - TITLE STATEMENT
Title	Advertising media planning :
Remainder of title	a brand management approach /
Statement of responsibility, etc.	Larry D. Kelley and Donald W. Jugenheimer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Armonk, N.Y. :
Name of publisher, distributor, etc.	M.E. Sharpe,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 144 p. ;
Dimensions	24 cm.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Jugenheimer, Donald W.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price
10/26/2021		659.111 KEL	8494	10/26/2021	Book				Communication Design		Marium Abdulla Library	Marium Abdulla Library	Non-Ref	11/16/2007	2246.00

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Advertising media planning : (Record no. 6542)