Normal view MARC view ISBD view

Advertising and integrated brand promotion / (Record no. 14730)

MARC details
000 -LEADER
fixed length control field	02158cam a2200457 i 4500
001 - CONTROL NUMBER
control field	21087
003 - CONTROL NUMBER IDENTIFIER
control field	IVS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250626031032.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170817t20192019at a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2017952641
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1337110213
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781337110211
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocn987766185
040 ## - CATALOGING SOURCE
Original cataloging agency	YDX
Language of cataloging	eng
Transcribing agency	YDX
Description conventions	rda
Modifying agency	UAB
--	OCLCF
--	VFL
--	DLC
042 ## - AUTHENTICATION CODE
Authentication code	lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5821
Item number	.O34 2019
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 GUI
Edition information	23
Item number	21087
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C.,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Advertising and integrated brand promotion /
Statement of responsibility, etc.	Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.
246 3# - VARYING FORM OF TITLE
Title proper/short title	Advertising & integrated brand promotion
250 ## - EDITION STATEMENT
Edition statement	Eighth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Australia ;
--	Boston, MA, USA :
Name of producer, publisher, distributor, manufacturer	Cengage,
Date of production, publication, distribution, manufacture, or copyright notice	[2019]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice	©2019
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 425 pages :
Other physical details	color illustrations ;
Dimensions	28 cm
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00797511
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00797876
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Allen, Chris T.,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Scheinbaum, Angeline Close,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Semenik, Richard J.,
Relator term	author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	copycat
d	2
e	ncip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Reference
Suppress in OPAC	No

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Withdrawn status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price
05/03/2023		659.1 GUI	21087	05/03/2023	Reference		Dewey Decimal Classification					Marium Abdulla Library	Marium Abdulla Library	Reference	07/10/2023	A. R. Book	12266.00

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Advertising and integrated brand promotion / (Record no. 14730)