Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.

By:

O'Guinn, Thomas C [author.]

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1337110213
9781337110211

Other title:

Advertising & integrated brand promotion

Subject(s):

DDC classification:

659.1 GUI 23 21087

LOC classification:

HF5821 .O34 2019

Contents:

Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.

Item type: Reference

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference	Marium Abdulla Library Reference	CD	659.1 GUI (Browse shelf(Opens below))	Available	21087

Includes bibliographical references and index.

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