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Mass media research : (Record no. 16722)

MARC details
000 -LEADER
fixed length control field 01604cam a2200361 i 4500
001 - CONTROL NUMBER
control field 21084
003 - CONTROL NUMBER IDENTIFIER
control field IVS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230503124615.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s2014 at a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012949261
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133307334 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1133307337 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3
Item number .W47 2014
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 WIM
Item number 21084
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wimmer, Roger D.
245 10 - TITLE STATEMENT
Title Mass media research :
Remainder of title an introduction /
Statement of responsibility, etc. Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.
250 ## - EDITION STATEMENT
Edition statement Tenth Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia :
Name of producer, publisher, distributor, manufacturer Cengage- Wadsworth,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 481 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Wadsworth series in mass communication and journalism
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dominick, Joseph R.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origres
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Communication Design Marium Abdulla Library Marium Abdulla Library Reference 07/10/2023 A. R. Book 9820.00   302.23 WIM 21084 05/03/2023 05/03/2023 Reference