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Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.

By: Wimmer, Roger DContributor(s): Dominick, Joseph RMaterial type: TextTextSeries: Wadsworth series in mass communication and journalismPublisher: Australia : Cengage- Wadsworth, [2014]Edition: Tenth EditionDescription: xiii, 481 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781133307334 (pbk.); 1133307337 (pbk.)Subject(s): Mass media -- ResearchDDC classification: 302.23 WIM LOC classification: P91.3 | .W47 2014
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Marium Abdulla Library
Reference 		Communication Design 302.23 WIM (Browse shelf (Opens below)) Available 21084

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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