Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

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Material type: Text

TextPublication details: India Dorling Kindersley 2006Edition: 6th edDescription: xxxii, 599 p. : col. ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Marium Abdulla Library Non-Ref	Communication Design	659.1 WEL (Browse shelf(Opens below))	Available	12492

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Previous	659.1 ROM The new how to advertise /	659.1 STO Advertising 2000 47th international festival	659.1 VIL Advertising basics	659.1 WEL Advertising : principles & practice /	659.101 ROD Advertising theory /	659.1014 GOD The language of advertising : written texts /	659.1019 ZAW Advertising, gender and society : a psychological perspective /	Next

Includes bibliographical references and index.

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