Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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TextSeries: Irwin series in marketingPublication details: Australia McGraw Hill, 2018Edition: 3rd edDescription: xxii, 584 p. : ill. (som col.), col. maps ; 29 cmContent type:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	Marium Abdulla Library Non-Ref	CD	659.1 BEL (Browse shelf(Opens below))	Available	20958
Book	Marium Abdulla Library Non-Ref	CD	659.1 BEL (Browse shelf(Opens below))	Available	20770

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Previous	659 /KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659.095 JAB Soap & Soul	659.1 BAT Advertising management	659.1 BEL Introduction to advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Introduction to advertising and promotion : an integrated marketing communications perspective /	659.1 BOV Contemporary advertising /	659.1 BOV Advertising excellence /	Next

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references (p. 721-738) and indexes.

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