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Stories that stick : how storytelling can captivate customers, influence audiences, and transform your business / Kindra Hall.

By: Hall, Kindra [author.]Material type: TextTextPublisher: [Nashville, Tennessee] : HarperCollins Leadership, an imprint of HarperCollins, [2019]Copyright date: ©2019Description: xviii, 219 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 140021193X; 9781400211937Other title: How storytelling can captivate customers, influence audiences, and transform your businessSubject(s): Selling | Storytelling | Business communication | Success in business | Business communication | Selling | Storytelling | Success in business | Erzählen | ÖffentlichkeitsarbeitDDC classification: 658.452 HAL LOC classification: HF5438.25 | .H344 2019
Contents:
Introduction: Slovenia, JFK, and the story that kidnapped by husband -- Part 1: The irresistible power of storytelling. The gaps in business and the bridges that close (and don't close) them ; Once upon a brain ; What makes a story great -- Part 2: The four essential stories--the tales every business needs to tell. The value story ; The founder story ; The purpose story ; The customer story -- Part 3: Create your story--finding, crafting, and telling your story. Finding your story ; Crafting your story ; Telling your story -- Conclusion: Happily ever after is just the beginning -- Appendix: The four-story cheat sheet.
Summary: Every person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal, to more effectively captivate and convert audiences. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and aren't telling, teaching them that the moment they take control of their stories, they take control of their businesses and their lives.
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Item type Current library Collection Call number Status Date due Barcode
Book Book Marium Abdulla Library
Non-Ref 		Communication Design 658.452 HAL (Browse shelf (Opens below)) Available 20988

Includes bibliographical references (pages 213-218).

Introduction: Slovenia, JFK, and the story that kidnapped by husband -- Part 1: The irresistible power of storytelling. The gaps in business and the bridges that close (and don't close) them ; Once upon a brain ; What makes a story great -- Part 2: The four essential stories--the tales every business needs to tell. The value story ; The founder story ; The purpose story ; The customer story -- Part 3: Create your story--finding, crafting, and telling your story. Finding your story ; Crafting your story ; Telling your story -- Conclusion: Happily ever after is just the beginning -- Appendix: The four-story cheat sheet.

Every person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal, to more effectively captivate and convert audiences. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and aren't telling, teaching them that the moment they take control of their stories, they take control of their businesses and their lives.

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