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Fashion promotion in practice / Jon Cope and Dennis Maloney.

By: Cope, JonContributor(s): Maloney, Dennis (Fashion writer)Material type: TextTextPublisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing, PLC, [2016]Description: 216 pages ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472568922 (pbk.)Subject(s): Advertising -- Fashion | Sales promotion | Fashion merchandisingDDC classification: 659.1974692 COP LOC classification: HF6161.C44 | C67 2016
Contents:
Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.
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Reference Reference Marium Abdulla Library
Reference 		Fashion Design 659.1974692 COP (Browse shelf (Opens below)) Available 20936

Includes bibliographical references (pages 204-208) and index.

Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.

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