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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

By: Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2004.Description: vii, 144 p. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0765613093
  • 9780765613097
Subject(s): DDC classification:
  • 659.111 KEL 21
LOC classification:
  • HF5826.5 .K45 2004
Item type: Book
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Holdings
Item type Current library Collection Call number Status Barcode
Book Marium Abdulla Library Non-Ref Communication Design 659.111 KEL (Browse shelf(Opens below)) Available 8494

Includes bibliographical references and index.

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