Management of electronic and digital media /
Albarran, Alan B.,
Management of electronic and digital media / Alan B. Albarran, University of North Texas. - Sixth edition. - xxvi, 339 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
1305077563 9781305077560
2015942187
Mass media--Management.
Digital media--Management.
P96.M34 / A4 2015
384.068 ALB / 21218
Management of electronic and digital media / Alan B. Albarran, University of North Texas. - Sixth edition. - xxvi, 339 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
1305077563 9781305077560
2015942187
Mass media--Management.
Digital media--Management.
P96.M34 / A4 2015
384.068 ALB / 21218