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Management of electronic and digital media / Alan B. Albarran, University of North Texas.

By: Albarran, Alan B [author.]Material type: TextTextPublisher: Boston, MA : Cengage Learning, [2017]Copyright date: ©2017Edition: Sixth editionDescription: xxvi, 339 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1305077563; 9781305077560Subject(s): Mass media -- Management | Digital media -- ManagementDDC classification: 384.068 ALB LOC classification: P96.M34 | A4 2015Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Marium Abdulla Library
Reference 		Communication Design 384.068 ALB (Browse shelf (Opens below)) Available 21218

Includes bibliographical references and index.

Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.

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