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Management of electronic and digital media / (Record no. 16873)

MARC details
000 -LEADER
fixed length control field 02031cam a22004097i 4500
001 - CONTROL NUMBER
control field 21218
003 - CONTROL NUMBER IDENTIFIER
control field IVS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230830120241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150522t20172017maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015942187
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1305077563
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781305077560
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn914290536
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency YDXCP
Description conventions rda
Modifying agency BTCTA
-- NDO
-- OCLCQ
-- OCLCO
-- PMC
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.M34
Item number A4 2015
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.068 ALB
Item number 21218
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Albarran, Alan B.,
Relator term author.
245 10 - TITLE STATEMENT
Title Management of electronic and digital media /
Statement of responsibility, etc. Alan B. Albarran, University of North Texas.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, MA :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice [2017]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2017
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 339 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media
General subdivision Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1618/2015942187-b.html">https://www.loc.gov/catdir/enhancements/fy1618/2015942187-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1618/2015942187-d.html">https://www.loc.gov/catdir/enhancements/fy1618/2015942187-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1618/2015942187-t.html">https://www.loc.gov/catdir/enhancements/fy1618/2015942187-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Communication Design Marium Abdulla Library Marium Abdulla Library Reference 08/30/2023 A.R Book 10835.52   384.068 ALB 21218 08/30/2023 08/30/2023 Reference