The user's journey : storymapping products that people love / Donna Lichaw.
Material type: TextPublisher: Brooklyn, New York : Rosenfeld Media, [2016]Description: xiv, 146 pages : illustrations (chiefly color) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781933820316; 1933820314Subject(s): Marketing | Storytelling | Storyboards | Writing | Marketing | Storyboards | Storytelling | WritingDDC classification: 658.8 LIC LOC classification: HF5415 | .L4895 2016Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Reference | Marium Abdulla Library Reference | Communication Design | 658.8 LIC (Browse shelf (Opens below)) | Available | 21024 |
Browsing Marium Abdulla Library shelves, Shelving location: Reference, Collection: Communication Design Close shelf browser (Hides shelf browser)
511.6 HUG Design theory | 658.5752 GRE Sketching user experiences | 658.8 AND Identity design sourcebook | 658.8 LIC The user's journey : storymapping products that people love / | 658.827 WHE Designing Brand Identity | 658.827 WHE Designing brand identity | 659.1 GUI Advertising and integrated brand promotion / |
Includes bibliographical references and index.
Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
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