Marium Abdulla Library Marium Abdulla Library


Home

The user's journey : storymapping products that people love / Donna Lichaw.

By: Lichaw, Donna [author.]Material type: TextTextPublisher: Brooklyn, New York : Rosenfeld Media, [2016]Description: xiv, 146 pages : illustrations (chiefly color) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781933820316; 1933820314Subject(s): Marketing | Storytelling | Storyboards | Writing | Marketing | Storyboards | Storytelling | WritingDDC classification: 658.8 LIC LOC classification: HF5415 | .L4895 2016
Contents:
Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.
Summary: "Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference Reference Marium Abdulla Library
Reference 		Communication Design 658.8 LIC (Browse shelf (Opens below)) Available 21024

Includes bibliographical references and index.

Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb.

"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover.

There are no comments on this title.

to post a comment.